Editorial standards
How we work, and what to do when we are wrong
We report on power. That only works if the people we report on, and the people watching, can see the rules we hold ourselves to — including what happens when we fail to meet them.
Last reviewed 18th September 2026. Approved by the Editorial Team.
The rules we hold ourselves to
Sourcing
Documents before claims
Where a document exists, we read it and we say what it says. Where we rely on people, we say how many and how they are placed. We do not report a single anonymous claim as fact.
Right of reply
Anyone criticised gets asked first
We put the substance of what we intend to broadcast to the person or institution concerned, in writing, and give them time to respond. If they do not reply, we say so on air.
Anonymity
Granted for a reason, and explained
We name sources unless naming them would put them at risk or cost them their livelihood. When we grant anonymity we tell the audience why.
Archive footage
Labelled as what it is
Library and archive material is identified on screen. We do not present footage of one place, time or event as another.
AI
Not used to make things up
Scripts, voices, and images are original. We only utilise AI for research, transcription, translation and subtitles, where necessary.
Two languages
Luganda is not a translation
Our English and Luganda channels are edited to the same standard. Where a story is carried in both, the reporting is the same, not a summary.
Independence
Who pays for this, and what that buys them
Kontext earns from three things: studio hire, the Academy, and advertising and sponsorship on our channels. Anyone can see that list, so anyone can ask the obvious question. Here is the answer.
- Sponsors do not see editorial before it is published. Not a rough cut, not a script, not a topic list.
- Sponsored content is labelled on screen and in the description, every time, in both languages.
- We do not sell coverage. Booking the studio or sponsoring a series buys production or airtime, never a story or its conclusion.
- We say when we are reporting on a client. If an organisation that has paid us appears in our journalism, we disclose the relationship in the piece itself.
- As of 18 September 2026, we do not have any external funding, donations or investment.
Corrections
Tell us and we will fix it in the open
Write to corrections@kontextmedia.africa with the episode, the timecode and what is wrong. We acknowledge within 2 working days and tell you what we are doing about it.
A factual error
We correct it. If the video is still the version people watch, we say so in a pinned comment and in the description, and we note it in the log below. Where the error is material, we say it on air in the next episode.
A misleading impression
Every fact can be right and the piece still wrong. We treat that as a correction, not a matter of taste.
A disputed judgement
If you disagree with our conclusion rather than our facts, we will publish your response alongside the piece where it is substantial and signed.
We do not quietly delete
Nothing comes down without a note saying it came down and why — except where leaving it up would put a person at risk.
Corrections log
| Date | Episode | What was wrong, and what we did |
|---|---|---|
| No corrections have been issued yet. When one is, it is listed here — the log is not cleared. | ||